HOPPS Group, KEDGE Business School and Aix-Marseille Université join forces to create a unique program for entrepreneurship

Business in Marseille (BiM!) is a unique initiative in favor of entrepreneurship that brings together three major players in the region: HOPPS Group, KEDGE Business School and Aix-Marseille Université (AMU). The objective of this program is to create the first national and international pole of attractiveness and excellence in the field of entrepreneurial leadership, in the heart of the Mediterranean basin. The creation of this unique research, training and mentoring program has a double objective: to promote entrepreneurship as a way of the future and to encourage ALL young entrepreneurs to start their own business. It responds to both the theoretical and practical needs of future entrepreneurs. The research and training component is carried out jointly by KEDGE and AMU. In terms of applied research, a joint KEDGE and AMU team is planned to work on two non-exhaustive areas: the reasons for the gap between the number of entrepreneurs in France and the United States after graduation, and the reasons for possible failure. It will focus on identifying solutions to encourage the growth of entrepreneurship and thus contribute to the economic development of the territory.